In comparison to early adopters, which of the following statements is true of th
ID: 328415 • Letter: I
Question
In comparison to early adopters, which of the following statements is true of the early majority?
They are likely to collect more information and evaluate more brands.
They are more likely to be opinion leaders.
They are less likely to extend the adoption process.
They are self-confident, and they rely less on group norms.
a.They are likely to collect more information and evaluate more brands.
b.They are more likely to be opinion leaders.
c.They are less likely to extend the adoption process.
d.They are self-confident, and they rely less on group norms.
Explanation / Answer
In comparison to early adopters, which of the following statements is true of the early majority?
Answer = (B) They are likely to collect more information and evaluate more brands
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