Which of the following statements is true of big data analytics? It allows custo
ID: 328410 • Letter: W
Question
Which of the following statements is true of big data analytics?
It allows customers to evaluate the service quality offered by retailers.
It focuses on understanding the behavior of a brand's target customers.
It enables retailers and suppliers alike to gain better customer insights.
It analyzes customers' needs based on their proximity to a retail store.
a.It allows customers to evaluate the service quality offered by retailers.
b.It focuses on understanding the behavior of a brand's target customers.
c.It enables retailers and suppliers alike to gain better customer insights.
d.It analyzes customers' needs based on their proximity to a retail store.
Explanation / Answer
Ans b. It focuses on understanding the behavior of a brand's target customers.
It is a process in which large sets of data are collected, organized and analysed to discover patterns, correlations, market trends and other useful information that may help an organization in making more informed decisions. to handle a large volume of data, this technology uses software tools and applications. it can be used in data mining, predictive analytics, forecasting, etc.It offers multiple benefits like:
1. better and improved decision making
2. Cost reduction
3. customer loyalty
4. improvement in operations and productivity.
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