Exhibit 1 Viewer Demographics and Competitor Comparison ( % Viewers. Adults over

Question

Exhibit 1 Viewer Demographics and Competitor Comparison ( % Viewers. Adults over 18 years of age) CNN: The Fashion Channel 24 x 7 Lifetime: Fashion Today M-F, 9-11 pm All TV Viewers Fashion Tonight M-F, 8-9 pm Sat.-Sun, 10-11 pm Time Period 24 x 7 Male Female 18-34 35-54 54-74 >74 Income over $100,000 49% 51% 30% 41 % 21 % 08% 16% 39% 61 % 33% 45% 20% 02% 18% 37% 63% 43% 42% 14% 01% 19% 45% 55% 27% 40% 26 % 02% 17% Average rating NA 1.0 3.0 4.0 Average Households 110M 1.1M 3.3M 4.4M All Fashion news features, and information Fashion news and features with celebrity focus available gramming profile Fashion news ro and information

Explanation / Answer

From the given data, following Table is formed:

                    Male                Female                  Total

18 - 34       0.30X0.49=0.147               0.30X0.51=0.153                  0.30

35 - 54       0.41X0.49=0.2009             0.41X0.51=0.2091                0.41

54 - 74       0.21X0.49=0.1029             0.21X0.51=0.1071               0.21

> 74          0.08X0.49=0.0392              0.08X0.51=0.0408               0.08

From the above Table, Answers to Questions asked:
(i) The number of females , 18 - 34 is 15.30 %

(ii) The number of females, 35 - 54 is 20.91 %

Related Questions

Navigate

• Browse (All)
• Browse E
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.