Strategic Management (1). Select a real / hypothetical company of your choice an
ID: 328188 • Letter: S
Question
Strategic Management
(1). Select a real / hypothetical company of your choice and write an article titled as 'Strategic Management in XYZ company Leaning Outcome: Recognize aspects of an organization's environment that can influence its long-term decisions Identify the aspects of an organization's environment that are most strategically mportant Apply theresource-based view of the firm to determine core and distinctive competencies Use the VRIO framework and the value chain to assess an organization's competitive advantage and how it can be sustained Understand the competitive and cooperative strategies available to corporations Understand the three aspects of corporate strategy Identify a variety of functional strategies that can be used to achieve organizational goals and obiectives Gain insights into the strategy-making processes of organization Understand the contribution of various functional areas e.g. production, marketing purchasing and supply management to the overall well-being of the organization Understand the relationship between social responsibility and corporate performance Answer The Following C)uestions: 1. A brief introduction about the company and the industry 2. External Analysis 3. Internal Analysis 4. Current Strategy 5. ConclusionExplanation / Answer
Company selected: GE healthcare
The company is one of the leading healthcare product based company having their headquarters in US. They have their presence across 140+ Nations with a revenue base of 20 billion USD.
2; The company is facing stiff competition from other companies such as Philips, Siemens which are also have their presence in healthcare products.GE healthcare focusing more on general imaging and scanning machines which has strong demand over regions in US and South Asian counties.Almost 40% of sales revenue is derived from US region followed by Europe and Asia. The whole industry is facing
3:They are into Ultrasound machines , magnetic resonating machines, X Ray machine and point of Care equipments. The company has a formal organisation structure and also have regional teams or local head office who can take important decision making which helps in reducing turn around time.John Flannery is the current CEO of the company and he reports to GE congolomerate head.They have divided their sales region as USCAN, Europe ,CHina ,SHS( which includes India, ASEAN,Africa), Middle east and LATAm.
4:Inorder to cut down cost involved various areas the company is driving many VCP projects ( variable cost productivity) which covers the area of logistics, demand forecasting, order management ,production optimisation.Theg do lot value stream map which involves near shoring opportunities ( that optmises their productkon and sourcing) and also network optimisation ( supply chain)
5: The company has a very posoposi Outlook about future and concentrating on sustainablity practices which helps them to survive with more credibility.
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