CASE 3.2: WHOLE FOODS CAPITALIZES ON CONSUMER DESIRES FOR ORGANIC FOOD Summary W

Question

CASE 3.2: WHOLE FOODS CAPITALIZES ON CONSUMER DESIRES FOR ORGANIC FOOD Summary Whole Foods’ market orientation and focus on customer satisfaction makes the company successful in a competitive market. Because Whole Foods products are often more expensive than the competition, the company constantly examines its environment and modifies its marketing strategies to increase consumers’ willingness to spend in its stores. The company focuses on creating a superior product through higher quality and environmental standards. Whole Foods also educates its consumers on the benefits of healthy living. By paying careful attention to changing trends, Whole Foods has been able to identify major concerns and tailor its business practices accordingly.

How will changes in sociocultural forces provide opportunities for Whole Foods in the future?

Explanation / Answer

Whole foods as a brand is known for its health conscious products as well as an environmental friendly brand. Though thought to be expensive by many consumers, it has set apart itself by providing healthy solutions to a wide range of pallettes that are not avilable under other competing brands. Since it has become somewhat of an established player in this sector, any sociocultural forces that affect the food industry may not adversely affect brand following.

Research shows that the younger generation are switching to healthier options for their diet and want to maintain an environment that can sustain for future generations to come. They also have high purchasing power and so whole foods does seem to have a good future in liu of this information.

It has become increasingly common to see more women in the workforce in all sectors. This means that the stores should be able to offer a one-stop shopping solution and whole foods is a brand that has already strategized its products with this context in mind.

Another fact is the ethical way of eatng that has become the new fad or trend for consumers. The marketing strategies of whole foods has taken this into account and therefore there are immense opportunities for whole foods to grow in the future.

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