Introduction Happy customers often lead to loyal customers. What kind of incenti

Question

Introduction

Happy customers often lead to loyal customers. What kind of incentives would create loyalty with customers? Prime member programs provide incentives and several opportunities to provide personalized contact. Scout out what businesses are doing today in their prime member programs to generate customer loyalty.

Instructions

Research and identify three businesses that provide prime membership programs. For each business, identify:

Who can qualify

What kind of incentives members receive

Do you like these programs? Why or why not?

Explanation / Answer

Loyalty programs are a type of marketing strategy designed to attract consumers to continue using services offered by the business. The loyalty programs usually cover the returning loyal customers of the business. Loyalty programs offer bonus points, bonus discount vouchers, club cards, rewards, etc. to the loyal customer base who keep bringing business to the company.

Southwest’s Reward Program

Starbucks Rewards Program

Amazon Prime Membership

Loyalty programs help the business in maintaining its competitive advantage over its customers. Every customer likes these kinds of offerings by the business. The main reasons why customers cherish such loyalty programs are:

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