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The manager of a shopping mall wishes to expand the number of shops available in

ID: 3271498 • Letter: T

Question

The manager of a shopping mall wishes to expand the number of shops available in the food court. He has a market researcher survey the first 110 customers who come into the food court during weekend evening in determine what types of food the shoppers would like to see added to the food court. (a) The survey has bias. Determine whether the law is due to the sampling method on the survey itself for based surveys, Identity the cause of the error what is the cause of the bias? A. Response bias B. nonresponse C. Sampling bias. (b) Suggest a remedy to the problem. Which of the following is the best way to remedy this problem? A. Increase the sample size so that more people respond to the question B. Ask customers throughout the day on both weekdays and weekends. C. Reword the questions so that it is balanced.

Explanation / Answer

cause of bias: sampling bias

best way to remedy this problem: ask customers throughout the day on both weekdays and weekends