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1. A company wants to learn the customers’ purchase habits of buying certain pro

ID: 3270906 • Letter: 1

Question

1. A company wants to learn the customers’ purchase habits of buying certain products and did a survey of 1000 customers who were chosen at random. They asked consumers about when they purchased the products in the past month. The data in this example are best described as:

A. the method used for selecting the 1000 consumers at random

B. the products themselves

C. what the consumers said about when they purchased the products

D. the 1000 random customers

E. The process chosen to summarize the findings

2.

Measurement, like the measurement of employee satisfaction, is best described as a(n) _____.

process

event

“one and done”

unit

incident

A.

process

B.

event

C.

“one and done”

D.

unit

E.

incident

Explanation / Answer

Answer:

1. A company wants to learn the customers’ purchase habits of buying certain products and did a survey of 1000 customers who were chosen at random. They asked consumers about when they purchased the products in the past month. The data in this example are best described as:

A. the method used for selecting the 1000 consumers at random

B. the products themselves

Answer: C. what the consumers said about when they purchased the products

D. the 1000 random customers

E. The process chosen to summarize the findings

Note: The question is when the customers purchased the products in the past month

2.

Measurement, like the measurement of employee satisfaction, is best described as a(n) _____.

Answer: A.

process

B.

event

C.

“one and done”

D.

unit

E.

incident

Note: Measurement is the process observing and recording the observations that are collected as part of a research effort.

Answer: A.

process

B.

event

C.

“one and done”

D.

unit

E.

incident