Read Harley Davidson case study.. answer questions 6-8 Read Harley Davidson case
ID: 326830 • Letter: R
Question
Read Harley Davidson case study.. answer questions 6-8 Read Harley Davidson case study.. answer questions 6-8 How a business (maybe Starbucks, Disney, or Nissan). Answer each of the following Which loyal customers are good for the business? How do we get more customers like them? Chosions bas on your business choice. b How do we hang onto them? ree or disagree with the following statement "The fly in the ointment is that only 20 percent of a firm's customers are actually profitable. And many-often most of a companý's profitable customers are not loyal." UNIT CLOSING CASE TWO MOTOR HARLEY-DAVIDSON Revving Up Sales at Harley-Davidson Harley-Davidson produces 290,000 motorcycles and generates over $4 billion in net revenues early. There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle in the world has the look, feel, and sound of a Harley-Davidson, and many people consider it a two-wheeled piece of art. Demand for Harley-Davidson motorcycles outweighs supply. Some nodels have up to a two-year wait list. Harley-Davidson has won a number of awards including Rated second in ComputerWorld's Top 100 Best Places to Work in IT Rated 51st in Fortune's 100 Best Companies to Work For Chapter 12 Integrating the Organization from End to End-Enterprise Resource PlanningExplanation / Answer
6. Harley Davidson’s SCM system, manugistics, improve its business operations by the help of following factors are as below:
1. By reduction is production cost and inventories by usage of technology which increase the production capacity.
2. They have the most proprietary dealer management which is a technology-oriented initiative.
3. By building strong relationship with the suppliers.
4. They allow it to do the business with supplier to collaborative, web-based environment.
5. The company plans to use the web-based software’s for the better management of the flow of material and improve the collaboration activities with its key suppliers.
7. The Harley Davidson’s SCM system including all upstream and downstream participations as the company using the technology to decrease the production cost and inventories for the enhance in the production capacity. This is happening by the help of technology. The company build the relationship with customers and suppliers. Here the company’s suppliers are in the part of upstream where the company participates for the supply of the material. So, they have the strong collaboration and web-based environment for the business. On the other side, the company participate in the downside of the business as by establishing the relationship with the customers. Each customer reaches out the company so as to build trust with the particular customer. They use the technology here while delivering the product of the company as by online. This would enhance the sales of the company. Here the dealer remains the focal point of the customers’ buying experiences.
8. The ERP system is useful for the company while making any decisions on the basis of the resources of the enterprise. The brand image of the company is much more popular among the products. So, the company has to make their customers happy if they need revenue or profit. So, the ERP plans for the happiness of the customers as they are the kings of the business. The ERP integrates all the resources so as for effective utilisation. It helps the company’s resources to interact. The communication would be developed within the company and it save the time and cost. It actually enhances the fast processing. The conflicts would be easily resolved. Main focus of the ERP system is the collection, update and maintenance of the all the information’s. This would also predict the results from the collected information. The decision making and problem solving would be done in a fine way. All the information’s of the system either Sales and marketing figures, billing or finance, resources information etc. can be analysed at the same time. The company gains the business intelligence in their operations by using the ERP systems.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.