You are a consultant to the marketing department of a business preparing to laun
ID: 3267883 • Letter: Y
Question
You are a consultant to the marketing department of a business preparing to launch an ad campaign for a new product. The company can afford to nun ads during one TV show and has decided not to sponsor a show with sexual content. You create a confidence interval, shown below, for the difference in mean number of brand names remembered between the groups watching violent shows and those watching neutral shows. Complete parts (a) and (b) below. Two samplet 95% CI for Hol-unout. (-1.565,-0.602) (a) At the meeting of the marketing staff, you have to explain what this output means. What will you say? en O A O B We are 95% confident that the moan number of brand names remembered by viewers of shows that contain sexual oor tent is between 1.6 and 0.6 We are 95% confident that the mean number of brand names remembered by viewers of shows with vole t co tent and neutral content will be between 1.6 and 0.6 we are 95% confident that the mean number of brand names emembered by viewers o shows with volent ontent will be between 1.6 and 0.6 lower than r c the mean number of brand names remembered by viewers of shows with neutral content. wo are 95% confident that the moan number of brand names remembered by viewers of shows with neutral oor tent will be between 1 .6 and OB lower than the mean number of brand names remembered by viowers of shows with violent content D.Explanation / Answer
Q1) Option C is Correct because 95% interval for u (violent)-u(neutral) = (-1.6, -0.6). It is negative, so it less than neutral content
Q2) Option D is Correct because Neutral content is higher audiences than violent
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