Please read the following question and answer this: 1) What role does corporate

Question

Please read the following question and answer this:

1) What role does corporate reputation play within organization performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not
2) Assuming you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, customers, employees, the business partners, government, and the media. What elements of social responsibility would you draw from in response to these stakeholders’ issues?
3) What do you think of Coca-Cola environment initiatives? Are they just window dressing or does the company seemed to be sincere in its efforts?

Explanation / Answer

1.

CSR(corporate social responsibility) is continuing commitment by the business to behave ethically and contribute to the economic development while improving the quality of life of the workforce and their families as well as of local community and the society at large. Business organizations are expected to consider the interest of the society while carrying out their operations . The business decisions should be based on financial factors as well as impact of those decisions on the society. CSR requires various voluntary efforts in which companies engage themselves in orders to give something back to the society.

Importance of CSR

Following are some factors which helps stakeholders to assess the corporate reputation

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