5. Two firms can be in the same business, but approach service delivery from a d
ID: 325498 • Letter: 5
Question
5. Two firms can be in the same business, but approach service delivery from a different perspective. Heterogeneous services are those with similarities, but significant differences, homogeneous services try to provide each customer the same product. For example: Type of service Haircut Burger Home Heterogeneous Tayani Salon & Spa Amway Grand Custom designed Homogeneous Coachlite Cutters McDonalds Manufactured housin Pick one of the services. Identify the similarities and differences between the two services Are the input, processes, and outputs the same or different for the heterogeneous or homogeneous service? Is their inventory the same or different? What shape does it take throughout the process? Do, or should, the firms stay focused as either heterogeneous or homogeneous? Are the skills required by service personnel the same in both cases?Explanation / Answer
Services selected: Home
Custom designed is a heterogenous service model because different customers have different attributes about their home and tit varies from various such as budget, aesthetic sense, quality perspectivness, satisfaction , demography, geography etc.
Manufactured housing are of homogenous in nature as they are alreay built and limited scope of customisation is there.
Yes input , process, output will change from heterogenous to homogenous. Like in this example input of budget, quality attributes, type of raw materials etc will change in heterogenous to homogenous.
Firm should have a right blend of both homoegnous and hetererogenous because it helps them achieve more diversity and enhance the capability.
No. Skills required by service personall is different as they have the capability to incoporate the required changes in heterogenous and has to be more adaptive and agile in nature.
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