Which of the following combinations of actions will likely provide the LEAST com

Question

Which of the following combinations of actions will likely provide the LEAST competitive benefits in helping a company catch the eye of action camera shoppers, significantly increase overall buyer appeal for its cameras versus rival brands, and cause more camera shoppers to purchase its brand instead of rival brands in each of the four geographic regions? Increasing the number of weekly sales promotion from 4 to 7 in all four regions and also increasing the percentage discounts to camera retailers during these promotions from 10% to 16% Increasing its P/Q rating from 5.5 stars to 6.3 stars while decreasing spending for advertising to levels that are $1,000,000 below the prior-year regional averages because quality is more important than advertising Adding 2 to 3 models to the company's line of cameras Increasing the warranty period from 60 days in each region to 180 days in each region and C increasing the number of camera models from 4 to 6 Increasing spending for retailer support by $400,000 in all four geographic regions and C instituting $10 reductions in the average wholesale prices charged to camera retailers in each geographic region Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation. Copyright 2018 by Glo-Bus Software, Inc.

Explanation / Answer

Ans:- Out of all the options given, increasing the warranty from 60 to 180 days and increasing the camera models from 4 to 6 would provide least competitive benefit to the company. This is due to following reasons:-

a. Customers would like to first know about quality and features of the camera rather than it's warranty period.

b. Increasing the variant without promotion and advertising has nor benefit because of lack of information to customers.

c. Also without providing incentive to retailers, it is of no benefit for them to push the product.

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