ity ?course id 143374.1 ide 7550953 1 1&content; eek 1 Discussion Stat Chat 1 Ma
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ity ?course id 143374.1 ide 7550953 1 1&content; eek 1 Discussion Stat Chat 1 Major Studios Used Children to Test-Market Violent Films New York Times- September 27, 2000. Although R-rated movies cannot be viewed by anyone under the age of 17 unless accompanied by a parent, movie studios survey children as young as 9 to gauge their reaction to R-rated movies. The interest in this age group is due to the fact that many under-17 year olds actually these movies. The Motion Picture Association of America has indicated that while the 12 to 17 age group is 10% of the population, they make u 17% of the movie audience. Another reason for the interest in youngsters is the tie-in with toys that can aim for children as young as 4 years Merchandise marketed by Universal for their movie "Mummy" is aimed at the 4 to 14 age group. Before movies appear on the screen, studios run preliminary tests. People are recruited out of movie lines or malls to participate in the preliminary screening in return for free movie tickets. The results of these tests can affect advertising, promotions and who saw the original movie are often surveyed during the planning phase of sequels to determine who most intense fans of the movie by age gender, ethnicity, et cetera, and what drives their zeal." This information helps to guide the sequel Recently Columbia Tristar hundred of these moviegoers were in th interviewed 800 people who had seen the original thriller "I still Know what You Did Last summer Five 12 to 24 age group, with 100 in the 9 to 11 group. An additional African-Americans and Latinos were included in the sample, 150 between 12 and 24 years and 50 the 9 to 11 group. Questions about the original movie to their favorite character, other liked characters, most memorable scene, favorite scene and scariest scene, Before releasing "Disturbing Behavior", MGM/United Artists her previewed 30-second commercials among 438 people age to 20. They found that viewers ranked the standout scene as a woman bashing head into a mirror and they found that these commercials were the most effective among the 15 to 17 year old New York Times, September 27, 2000 SOURCE: "Major Studios Used Children to Test-Market Violent Films", Topics Statistical Concepts & the Movies data? 1. Based on the Reasons for obtaining Data in your book, why are the movie studios gathering 2. Columbia Tristar used what kind of sampling method? A 40 to aExplanation / Answer
1.
Movie studios are gathering data in order to understand their audience better in terms of statistics. They could further use results from these data to select which type of movie to make to reach maximum audience and what type of movies have least chances of failure.
2.
Columbia tristar is using the stratified sampling method in which the strata consists of different age and ethnic groups.
3.
Columbia tristar is collecting nominal data which includes favourite character etc.
4.
Reason 1: Conducting interview of the whole population would be very time taking and expensive
Reason 2 : The results from the sample are to be extrapolated for the whole population. Thus if we take interview of the whole population then there is no need for extrapolation and results from these data.
Reason 3 : Movie studios are not interested in those parts of the population which is not interested in watching movies and thus they eliminate studying those in the sampling process.
5.
No, it will have a bias since people who have been in the line at that time are likely to be biased about the type of the movie which they were earlier going to see.
6.
Movie studios are targeting the population which would be interested in watching R-rated movies. For this they are surveying people of all age, gender and ethnicity in order to find which criterias are favourable for them.
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