0.5 pts Question 67 The end result of analysis of variance is an indication to t

Question

0.5 pts Question 67 The end result of analysis of variance is an indication to the marketing researcher as to whether a significant difference at some chosen level of statistical significance exists between at least two group means. True O False 0.5 pts Question 68 Markets are often comprised of a number of market segments, not just two, sois a valuable tool for discovering differences between and among multiple market segments. O ttests O analysis of variance O z tests O post hoc tests 0.5 pts Question 69 When the researcher is reporting differences found from ANOVA the table presentation becomes more challenging, as there can be overlap of non-significant differences and significant differences True O False

Explanation / Answer

67) true

68) When you have several means to compare, it’s not valid just to compare all possible pairs with t tests. Instead, you follow a two-stage process:

So, analysis of variance is the answer.

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