These questions come from Essentials of Marketing Research 11th ed. This is from

Question

These questions come from Essentials of Marketing Research 11th ed. This is from the case within the text titled Knowing the Way. I am having problems with these questions. 3. Perform an appropriate test of each research question RQ1, RQ2, RQ3, RQ4, and RQ5. 4. List an additional research question that can be addressed with a one-way ANOVA. Conduct the test. 5. List an additional research question that can be addressed with a GLM model. Conduct the test. 6. Summarize the implications for the decision statements that arise from the tests above. Make sure you cover whether the park should invest in the navigation system and coupon technologies.

Explanation / Answer

Answer to question# 4

The research question that can be addressed with one way ANOVA from the field of mareting is:

Suppose a product is sold in 4 different areas in a region

We need to compare the sales of each of the areas

Suppose the areas are : A1 A2 A3 A4

Thus the null hypothesis would be:

Ho: The sales in all four areas of the region is same

Ha: The sales of atleast one of the area in the region is different

.

Likewise we can form the question based on "number of customers" or "cost incurred in each area"

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.