Define opinion leader. Then apply ‘opinion leader’ to the real world by: A) Iden

Question

Define opinion leader. Then apply ‘opinion leader’ to the real world by:

A) Identifying and/or describing an opinion leader or source for ‘opinion leader’ content that you are aware of or use.

B) Say how this opinion leader could impact consumer perceptions and behaviors or how it has impacted you as a consumer.

An opinion leader does not have to be one person, but can be from an online source, i.e., social media, where there is content that provides opinions, advice, likes, favorite things, show and tell, etc.

Explanation / Answer

Elihu Katz answers the question, "Who is an opinion leader?" One or more of these factors make noteworthy opinion leaders:

Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. They seek the acceptance of others and are especially motivated to enhance their social status. In the jargon of public relations, they are called thought leaders

In a strategic attempt to engage the public in environmental issues and his nonprofit, The Climate Project, Al Gore used the concept of opinion leaders. Gore found opinion leaders by recruiting individuals who were educated on environmental issues and saw themselves as influential in their community and amongst their friends and family. From there, he trained the opinion leaders on the information he wanted them to spread and enabled them to influence their communities. By using opinion leaders, Gore was able to educate and influence many Americans to take notice of climate change and change their actions.

we can choose any one of his friends in twitter or facebook as opinion leader in any field of study.

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