Anyone holding the step by step on this problem? Page 313 Question 9 File Edit V

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Anyone holding the step by step on this problem? Page 313 Question 9

File Edit View History Bookmarks Iools Help Alcohol Essences for Flave. x A grocery store introducin x https://www.chegg.com/homework-help Essentials-of-Business-Analytics-1st-edition-chapter-6-problem-9P-solution-9781285 c Tr n E Most visited 3 Getting Started Payment Confirmation College Textbook Rev. Citation Machine: AP E Chegg Study TEXTBOOK SOLUTIONS EXPERT Q&A; home study business business statistics solutions manual essentials of business analytics 1st edition /chapter 6 problem 9p Essentials of Business Analytics (1st Edition) show steps aroo E Chapter 6, Problem 9P Bookmarked Problem A grocery store introducing items from Italy is interested in analyzing buying trends of new international items: prosciutto, pepperoni, risotto, and gelato. a. Using a minimum support of 100 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. How many rules satisfy this criterion? b. Using a minimum support of 250 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. How many rules satisfy this criterion? Why may the grocery store want to increase the minimum support required for their analysis? What is the risk of increasing the minimum support required? c. Using the list of rules from part b, consider the rule with the largest lift ratio that involves an Italian item. Interpret what this rule is saying about the relationship between the antecedent item set and consequent item set. d. Interpret the support count of the item set involved in the rule with the largest lift ratio that involves an Italian item. e. Interpret the confidence of the rule with the largest lift ratio that involves an Italian item r. Interpret the lift ratio of the rule with the largest lift ratio that involves an Italian item. g. What insight can the grocery store obtain about its purchasers of the Italian fare? Step-by-step solution

Explanation / Answer

a) 50 transactions are satisfied and the rules which satisfied by this criterion are 50 transactions of the total.

b) 125 transactions are satisfied by this criterion. The grocery store want to increase the transactions by 75 transactions satisfying the minimum criterion. The risk associated with the increase is that minimum confidence level of 50% satisfied.

c) The interpretation says that the antecedent item set are short selling item to the consequent item set. The consequent item is sold out double of the antecedent item.

g) The grocery store obtain the insight that the Italian fare is good for consequent item set than the new international items like prosciutto, pepperoni, risotto and getato. The minimum confidence level of 50% satisfies for these international items.

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