A computer software company conducted a telephone survey asking its customers ho

Question

A computer software company conducted a telephone survey asking its customers how the software could be improved. Assume the survey was conducted by asking the questions below. Each of the questions defines a variable of interest to the company. Classify the data generated for each variable as quantitative or qualitative. Justify your classification. Complete parts a. and b. below. a. Is the variable of interest defined by the question "Are you the most frequent user of our software in your household?" quantitative or qualitative? A. The variable of interest is qualitative because the only possible answers to the question are yes and no, which cannot be measured on a natural numerical scale. B. e variable of interest is quantitative because the possible answers to the question are the frequency with which the software is used, which can be measured on a natural numerical scale. C. The variable of interest is qualitative because the possible answers are degrees of frequency, which cannot be measured on a natural numerical scale. D. The variable of interest is quantitative because the only possible answers to the question are yes and no, which can be measured on a natural numerical scale, where yes is 1 and no is 0 b. Is the variable of interest defined by the question "Have you had any experience using competing software?" quantitative or qualitative? A. The variable of interest is qualitative because the only possible answers to the question are yes and no, which cannot be measured on a natural numerical scale. B. The variable of interest is quantitative because the only possible answers to the question are yes and no, which can be measured on a natural numerical scale, where yes is 1 and no is 0 C. The variable of interest is quantitative because the number of different competing brands of software used can be measured on a natural numerical scale. D. The variable of interest is qualitative because the names of the companies that produce the competing software cannot be measured on a natural numerical scale.

Explanation / Answer

a) The variable of interest is qualitative since the only answers to the question are Yes & No which cannot be measured on a natural numerical scale.

b) The variable of interest is qualitative since the only answers to the question are Yes & No which cannot be measured on a natural numerical scale.

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