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A property title search firm is contemplating using online software to increase

ID: 3203614 • Letter: A

Question

A property title search firm is contemplating using online software to increase its search productivity. Currently an average of 40 minutes is needed to do a title search. The researcher cost is $2 per minute. Clients are charged a fee of $400. Company A's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B's software would reduce the average search time by 12 minutes at a cost of $3.60 per search. Which option would have the higher productivity in terms of revenue per dollar of input?

A property title search firm is contemplating using online software to increase its search productivity. Currently an average of 40 minutes is needed to do a title search. The researcher cost is $2 per minute. Clients are charged a fee of $400. Company A's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B's software would reduce the average search time by 12 minutes at a cost of $3.60 per search. Which option would have the higher productivity in terms of revenue per dollar of input?

A property title search firm is contemplating using online software to increase its search productivity. Currently an average of 40 minutes is needed to do a title search. The researcher cost is $2 per minute. Clients are charged a fee of $400. Company A's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B's software would reduce the average search time by 12 minutes at a cost of $3.60 per search. Which option would have the higher productivity in terms of revenue per dollar of input?

Explanation / Answer

Option

Average time

Cost

Productivity (per $ input)

Present

40

40 x $2 = $80

$400/$80 = $5

Company – A

30

30 x $2 + $3.50 = $63.50

$400/$63.50 = $6.30

Company – B

28

28 x $2 + $3.60 = $59.60

$400/$59.60 = $6.71

Option

Average time

Cost

Productivity (per $ input)

Present

40

40 x $2 = $80

$400/$80 = $5

Company – A

30

30 x $2 + $3.50 = $63.50

$400/$63.50 = $6.30

Company – B

28

28 x $2 + $3.60 = $59.60

$400/$59.60 = $6.71

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