Ursula Williams owns a small publishing company in Utah and has a very restricti

Question

Ursula Williams owns a small publishing company in Utah and has a very restrictive budget for the market research she currently needs to conduct. She requires a large sample size for her research in order to arrive at insightful conclusions. Additionally, she wants to have excellent control over her sample. Keeping in mind her restrictive budget and other specifications, which of the following methods of contact would you advise Ursula to use?

Focus group interviews

Individual interviews

Online surveys

Mail questionnaires

Telephone interviews

Focus group interviews

Individual interviews

Online surveys

Mail questionnaires

Telephone interviews

Explanation / Answer

Methods of contact would you advise Ursula to use:

Option C is correct

Online surveys

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