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Fiberia Accessories, a clothing retailer, is planning to introduce a new line of

ID: 3202946 • Letter: F

Question

Fiberia Accessories, a clothing retailer, is planning to introduce a new line of sweaters as part of the winter collection for $65 with an inventory of 1500. The main selling season is 60 days between November and December. The store then sells the remaining units in a clearance sale at 65 percent discount. Out of the 60 main retail days, Fiberia sells the sweaters at full retail price for only 45 days, while giving a discount of 25 percent for the remaining 15 days. The demand functions a, and b are given as 79.5 and 1.1 respectively.



What is the average daily sale during the full retail sales period?

Marked Down Pricing Model for
Fiberia Accessories's new sweater
Data Retail Price $65 Inventory 1500 Selling Season (days) 60 Days at Full Retail 45 Intermediate Markdown 25 percent Clearance Markdown 65 percent Demand Function a 79.5 b 1.1

Explanation / Answer

Demand Function = 79.50 + 1.1 X

Here X is no. of days

Full retail sales period

X= 45 days

Demand Q = 79.50 + 1.1 x45

                      = 129

Discount sales period

Q= 79.50 + 1.1 x 15

    = 96 units