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The J. R. Ryland Computer Company is considering a plant expansion that will ena

ID: 3181409 • Letter: T

Question

The J. R. Ryland Computer Company is considering a plant expansion that will enable the company to begin production of a new computer product. The company's president must determine whether to make the expansion a medium- or large-scale project. The demand for the new product involves an uncertainty, which for planning purposes may be low demand, medium demand, or high demand. The probability estimates for the demands are 0.20, 0.50, and 0.30, respectively. Letting x and y indicate the annual profit in thousands of dollars, the firm's planners developed profit forecasts for the medium- and large-scale expansion projects:

Medium-Scale                                                   Large-Scale

                   Expansion Profits                                             Expansion Profits

                   x              f(x)                                                      y                      f(y)

Low          50               0.20                                                     0                       0.20

Demand Medium        150      0.50                                         100                   0.50

High         200              0.30                                                   300                    0.30

A. Compute the expected value for the profit associated with the two expansion alternatives. Which decision is preferred for the objective of maximizing the expected profit?

B. Compute the variance for the profit associated with the two expansion alternatives. Which decision is preferred for the objective of minimizing the risk or uncertainty?

Explanation / Answer

Solution

Back-up Theory

If a discrete random variable, X, has pmf (probability mass function) p(x), then

Mean (average) of X = E(X) = sum{x.p(x)} summed over all possible values of x………..…. (1)

Mean of a function f(x) of variable X = E{f(X)} = sum{f(x).p(x)} summed over all possible values of x………………………………………………………………………………………(2)

In particular, E(X2) = sum{(x2).p(x)} summed over all possible values of x…………………..(3)

Variance of X = V(X) = E(X2) – { E(X)}2……………………………………………………..(4)

Now, to work out solution,

X = Expansion Profits for Medium-Scale and Y = Expansion Profits for Large-Scale

All computations are shown in the table below:

Variable

X

Y

Demand

50 (Low)

150 (Medium)

200 (High)

Total

0 (Low)

100 (Medium)

300 (High)

Total

Probability

0.2

0.5

0.3

1.0

0.2

0.5

0.3

1.0

x.p(x); y.p(y)

10

75

60

145

0

50

90

140

x2.p(x); y2.p(y)

500

11250

12000

23750

0

5000

27000

32000

Part (A)

Expected value for the profit associated with Medium-Scale expansion = E(X) = 145.

Expected value for the profit associated with Large-scale expansion = E(Y) = 140.

Since 145 > 140, medium scale expansion is preferred for the objective of maximizing the expected profit. ANSWER

Part (B)

Variance for the profit associated with the medium scale expansion

= V(X) = E(X2) – {E(X)}2 = 23750 - 1452 = 2725.

Variance for the profit associated with the large scale expansion

= V(Y) = E(Y2) – {E(Y)}2 = 32000 - 1402 = 12400.

Since 2725 < 12400, medium scale expansion is preferred for the objective of

minimizing the risk or uncertainty. ANSWER

Variable

X

Y

Demand

50 (Low)

150 (Medium)

200 (High)

Total

0 (Low)

100 (Medium)

300 (High)

Total

Probability

0.2

0.5

0.3

1.0

0.2

0.5

0.3

1.0

x.p(x); y.p(y)

10

75

60

145

0

50

90

140

x2.p(x); y2.p(y)

500

11250

12000

23750

0

5000

27000

32000

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