The final speech is persuasive and deals with a problem you perceive in business
ID: 3180561 • Letter: T
Question
The final speech is persuasive and deals with a problem you perceive in business in general or within a specific industry. You will use the Monroe Motivated Sequence to structure the speech. The speech will be 5-8 minutes in length. Details on the MMS are provided.
Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid-1930s by Alan Monroe at Purdue University. It consists of these steps[1]:
Attention: Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotations, etc.
Need: Show that the problem about which you are speaking exists, that it is significant, and that it won't go away by itself. Use statistics, examples, etc. Convince your audience that there is a need for action to be taken.
Satisfaction: You need to solve the issue. Provide specific and viable solutions that the government or communities can implement to solve the problem.
Visualization: Tell the audience what will happen if the solution is implemented or does not take place. Be visual and detailed.
Action: Tell the audience what action they can take personally to solve the problem.
The advantage of Monroe's Motivated Sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.
Select a problem. Be sure to focus the topic in a way that can be accomplished within the time limit.
Write a memo to your immediate supervisor, alerting them to the problem.
Detail your solution, following the MMS.
Prepare a preparation outline based on your memo, adding any additional information or visuals as necessary.
Deliver and video the speech.
Explanation / Answer
Select a problem. Be sure to focus the topic in a way that can be accomplished within the time limit.
Write a memo to your immediate supervisor, alerting them to the problem.
Detail your solution, following the MMS.
Prepare a preparation outline based on your memo, adding any additional information or visuals as necessary.
Deliver and video the speech.
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