A survey was conducted to study market researchers attitudes towards violating c

Question

A survey was conducted to study market researchers attitudes towards violating confidentiality in market research studies. A random sample of 205 market researchers were presented with a particular marketing scenario, and 111 of them disapproved of the actions taken in the scenario. (The only available options were to approve or disapprove.)

Identify the population parameter, both in words and with the appropriate symbol.

If you know the numerical value of the parameter, state its numerical value. If not, write "value unknown."

Identify the corresponding sample statistic, both in words and with the appropriate symbol.

Explanation / Answer

(a) Population parameter: Proportion of the respondents who disapproved ()

(b) Value of the population parameter: Unknown

(c) Sample statistic: Proportion of the respondentsin the sample who disapproved (p). p = 111/205 = 0.5415.

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