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Because television audiences of newscasts tend to be older (and because older pe

ID: 3175581 • Letter: B

Question

Because television audiences of newscasts tend to be older (and because older people suffer from a variety of medical ailments), pharmaceutical companies' advertising often appears on national news on the three networks (ABC, CBS, and NBC). To determine how effective the ads are a survey was undertaken. Adults over 50 were asked about their primary sources of news. The responses are Each person was also asked whether they suffer from heartburn, and if so, what remedy they take. The answers were recorded as follows: 1. Do not suffer from heartburn 2. Suffer from heartburn but take no remedy 3.Suffer from heartburn and take an over-the-counter remedy (e.g., Tums, Gavoscol) 4. Suffer from heartburn and take a prescription pill (e.g., Nexium) Is there a relationship between an adult's source of news and his or her heartburn condition?

Explanation / Answer

This is a general question to describe the factors for determining the effect of pharmaceutical ads in news time on people

The responses are

1. ABC news

2. CBS news

3. NBC news

4. News papers

5. Radio

6. None of the above

Given that we have receive following responses

1. Do not suffer from heartburn

2. Suffer from heartburn but take no remedy

3.Suffer from heartburn and take an over-the-counter remedy (e.g., Tums, Gavoscol)

4. Suffer from heartburn and take a prescription pill (e.g., Nexium)

For the first category people,

the following is the data

Hence there is no much variation in type of news

but most of the pateints are of type 1 cateogory

hence the publicity in news would not have significant impact on people

HEART BURNS Source 1 2 3 4 ABC 60 23 13 25 CBS 65 19 14 28 NBC 73 26 9 24 Newspaper 67 11 10 7 Radio 57 16 9 14 None 47 21 10 10
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