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French wine company sells wine in U.S. market. Assume that the demand is a linea

ID: 3175558 • Letter: F

Question

French wine company sells wine in U.S. market. Assume that the demand is a linear function of price and consumer income, i.e. Q = a + bP + cI , where P is price and I is income. The marketing department estimates the parameters a , b and c using ordinary linear regression and obtains the following summary output. Suppose that the current wine price is $25 per bottle and average income is $30,000.

Regression Statistics:

Multiple R                           0.63049531

R Square                              0.39752434

Adusted R Square            0.37188707

Standard error                   10.5852444

Observations                     50

Anova

                                df            ss                                            MS                         F                              Significance F

Regression          2              34.74.752276                      1737.376              15.50572              0.000007

Residual               47           5266.227724                       112.0474

Total                      49           8740.98

                                Coefficiencts      Standard Error                   t-Stat                     P-value

Intecept               182.435475          16.24865628                       11.22773              0

Price                      -1.0226182          0.311627481                       -3.28154               0.001951

Income                 1.41177654          0.34526032                          4.089021              0.000168             

Which of the following statement is correct?

The own price elasticity of demand is approximately 0.6.

The own price elasticity of demand is approximately 1.5.

The income elasticity of demand is approximately 1.

Explanation / Answer

The own price elasticity of demand is approximately 0.6.
Price elasticity of demand =1/b = 1/-1.027 = -.973

The own price elasticity of demand is approximately 1.5.
Price elasticity of demand =1/b = 1/-1.027 = -.973


The income elasticity of demand is approximately 1.
Price elasticity of demand =1/c = 1/1.412 = .708

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