The table below presents responses to a survey assessing customers\' likelihood

ID: 3173470 • Letter: T

Question

The table below presents responses to a survey assessing customers' likelihood of buying certain products. Responses are dichotomous, "1=will buy," "0= will not buy."

1. calculate the internal consistency of the 10 survey items.( business esearch methodology)

client Item1 Item2 Item3 Item4 Item5 Item6 Item7 Item8 Item9 Item1o 1 1 0 0 1 0 1 0 0 1 0 2 1 0 0 1 1 0 0 0 1 0 3 1 1 0 1 1 0 1 1 1 1 4 1 1 0 1 1 0 0 1 1 1 5 1 1 1 1 0 1 1 0 1 0 6 0 0 1 1 1 1 1 0 1 0 7 0 1 0 1 1 1 1 0 0 1 8 1 1 0 1 0 1 1 0 0 1 9 1 1 0 1 0 1 1 1 0 0 10 1 1 0 1 1 0 0 0 0 0

Explanation / Answer

Result:

1. calculate the internal consistency of the 10 survey items.( business esearch methodology)

Cronbach's Alpha

-0.11364

Cronbach's Alpha with missing item

Item1

Item2

Item3

Item4

Item5

Item6

Item7

Item8

Item9

Item1o

0.12375

-0.38372

-0.09604

-0.11506

0.149235

-0.52371

-0.432

0.038352

-0.41734

Split-half

Halves

0.130567

OddEven

-0.23392

Cronbach's Alpha = -0.11364, shows that there is poor or no internal consistency.

Reliability split half method = 0.130567

Reliability odd even method = -0.23392