In what ways do advertisers in magazines use sexual imagery to appeal to youth?

Question

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the target readership of the magazine. Here is the two-way table of counts.

(a) Summarize the data numerically and graphically. (Compute the conditional distribution of model dress for each audience. Round your answers to three decimal places.)

Magazine readership Model dress Women Men General interest Total Not sexual 358 508 241 1107 Sexual 212 84 106 402 Total 570 592 347 1509

Explanation / Answer

Conditional distribution of women:

P(Not sexual|women) = 358/570= 0.628

P(sexual|women) = 212/570= 0.372

Conditional distribution of men:

P(Not sexual|men) = 508/592= 0.858

P(sexual|men) = 84/592= 0.142

Conditional distribution of general:

P(Not sexual|general) = 241/347= 0.695

P(sexual|general) = 106/347= 0.305

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