1. The West Chester Chamber of Commerce periodically sponsors public service sem
ID: 3150583 • Letter: 1
Question
1. The West Chester Chamber of Commerce periodically sponsors public service seminars. Promotional plans are underway for this year's program. Advertising alternatives include TV, radio and newpaper. Info on each medium is in the table below:
The company would like to determine the # of ads to place in each medium in order to maximize audience reach.
Let T = # of TV ads, R = # of radio ads, N = # of newspaper ads
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Refer to question 1;
There should be at most 3 times as many newspaper ads as radio ads. Write a constraint for this.
3N - R >= 0
3N - R <=0
N - 3R <= 0
None of the above
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Refer to Question 1:
There should be at least 30% more TV ads than newspaper ads. Write a constraint for this
1.3T - N >=0
T - 1.3N >=0
T - 0.3N >=0
None of the above
Reach per ad Cost per ad Maximum usage TV 100000 $2000 10 Radio 18000 $300 20 Newspaper 40000 $600 10Explanation / Answer
There should be at most 3 times as many newspaper ads as radio ads. Write a constraint for this.
Hence,
R <= 3N
Hence,
3N - R >= 0 [ANSWER, A]
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There should be at least 30% more TV ads than newspaper ads. Write a constraint for this
Hence,
T >= 1.30N
Thus,
T - 1.3N >= 0 [ANSWER, B]
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