1 Strategic business units that are low-growth, low-share businesses or products

Question

1 Strategic business units that are low-growth, low-share businesses or products are referred to as 01. O stars 02. O dogs 03. O question marks 04. cash cows 2 The implementation and control step within a marketing plan manifests itself through . 01. action plans 02. O operational plans 03. O marketing metrics 04. O time lines Which of the following planning processes matches a firm's resources and abilities to market opportunities for long-term growth? 01. O operational planning 02. functional planning 03. mission planning 04. strategic planning 4 An organization is ready to launch a new product. When working through its pricing strategy, the organization should set the price of the product 01. 02. 03. 04. at the price consumers are willing to pay higher than the prices of the competition O at less than the price of the competition O at the price that will allow retailers to offer a discount

Explanation / Answer

(According to Chegg policy, only four subquestions will be answered. Please post the remaining in another question)

1. Strategic business units that are low growth, low share products are called as

02. dogs.

2. The implementation and control step within a marketing plan manifests itself as

01. action plans.

3. Strategic planning matches a firm's resources and abilities for long-term growth.

4. The organization must set the price

02. Higher than the prices of the competition.

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