Marke Homework Chapter 2 Marketing by the Numbers Score: 0 of 1pt 1 of 1 (0 comp

Question

Marke Homework Chapter 2 Marketing by the Numbers Score: 0 of 1pt 1 of 1 (0 completel MN Score: 096, oof1pt Metrics 2.1 Question Hep Home 2014,Company A reported prois of about 547 billion on sales of $320 blion For that same period, Company B posted a proft of about $23 bilion on sales billion So Compary A is a beher makater,right? Sales and profts provide information to compaete ing eTexl profitablity of these aterments (all numbers are in Phousands)calculae profit nvestment for markelting RO for each company mangin, net markting contribution, marketing neum on sales for maketing ROS and marketing tum on media Library mic Study 8 555,000 $4,16,000 Maketing Expeses $8 13650 $15.154400 46 567 000 $22919 000 ss Pro h Support in the table below (Round te NMC to he nearestwhole number and at Poofe Margn 2232% Enter you cics Check MacBook Ai 8 WER KL

Explanation / Answer

Given data:

For company A:

Sales is :$319,589,000

Marketing expenses are: $8,139,650

Therefore the Net Marketing Contribution is given by:

NMC=(Marketing expenses/Sales)*100

=(8139650/319589000)*100

=0.0255*100

=2.55%

Hence The NMC for Company A is 2.55%.

For company B:

Sales is :$102,640,000

Marketing expenses are: $15,154,400

Therefore the Net Marketing Contribution is given by:

NMC=(Marketing expenses/Sales)*100

=(15154400/102640000)*100

=0.1476*100

=14.76%

Hence The NMC for Company B is 14.76%.

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