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The followwing data are from an experiment designed ta investigate the perceptia

ID: 3060772 • Letter: T

Question

The followwing data are from an experiment designed ta investigate the perceptian of corparate ethical values amang individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher athical values). Marketing Managers Marketing Research Advertising 10 10 10 10 10 10 10 a. Cormpute the values identified below (ta 2 decimal, if necessary) Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error b. Use -.05 to test for a significant difference in perception among the three groups. Calculate the value of the test statistic (to 2 decimals) The p-value is 1 -select your answer . what is your condlusion? C. Using = .05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means far marketing managers() marketing research specialists (2), and advertising specialists (3). Difference Absolute Value Select your answer Select your answer

Explanation / Answer

Marketing Managers

Marketing Research

Advertising

8

10

10

7

10

11

6

9

10

7

9

9

8

10

10

6

9

10

X1

X2

X3

7

9.5

10

X

8.833333333

SSA=6(7-8.83)^2+6(9.5-8.83)^2+6(10-8.83)^2=31

SSW=(8-7)^2+……..+(10-10)^2=7.5

MSA=31/(3-1)=15.5

MSW=7.5/(18-3)=0.5

F=MSA/MSW=15.5/0.5=31

Fcrit=3.68

Since F>Fcrit, reject the null hypothesis. Thus, we conclude that there is difference in the perception.

Anova: Single Factor

SUMMARY

Groups

Count

Sum

Average

Variance

Marketing Managers

6

42

7

0.8

Marketing Research

6

57

9.5

0.3

Advertising

6

60

10

0.4

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

31

2

15.5

31

4.69898E-06

3.682320344

Within Groups

7.5

15

0.5

Total

38.5

17

Fisher’s LSD: -

ta/2MSW*ÖMSW*(1/n1+1/n2)

2.13*Ö0.5*(1/6+1/6)

0.8695

X1-X2

-2.5

X1-X3

-3

X2-X3

-0.5

Hence, all groups have significant differences

Marketing Managers

Marketing Research

Advertising

8

10

10

7

10

11

6

9

10

7

9

9

8

10

10

6

9

10

X1

X2

X3

7

9.5

10

X

8.833333333

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