A market research firm is testing consumer reaction to a new shampod among age g
ID: 3046318 • Letter: A
Question
A market research firm is testing consumer reaction to a new shampod among age groups in four regions. There are five consumers in each test panel. Each consumer completes a 10-question product satisfaction instrument with a 5 point scale (five is the highest rating) and the average score is recorded. Generate the appropriate outputs and perform the appropriate statistical tests to answer the questions below. Southeast Midwest We Youth 3.9 4.0 3.7 4.1 4.3 4.0 4.0 3.7 3.8 3.8 3.2 3.8 3.7 3.4 3.9 4.2 4.4 4.1 4.0 3.8 3.7 3.7 3.6 3.7 3.5 3.3 3.4 3.5 3.4 3.6 3.4 3.6 3.6 3.4 3.6 3.9 3.9 4.4 3.9 4.O 3.74.1 3.3 3.9 3.6 3.8 4.1 3.8 3.8 3.6 3.9 3.6 4.0 4.1 3.5 3.8 3.8 3.6 3.8 3.4 4.0 3.7 3.7 3.1 3.3 3.4 3.3 3.2 3.1 3.5 3.1 3.3 13.4 3.4 2.9 3.6 3.7 3.5Explanation / Answer
22 ans) answer option a yes
23 ans) option a youth has average of 4.12
24ans) option c midwest
25ans) option b southeast
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