Please read following causal hypotheses and answer each question (each question

Question

Please read following causal hypotheses and answer each question (each question .5 point): H: Brand advertisements that are shorter in length (in seconds) are more effective at causing brand recall than advertisements that are longer in length (in seconds) (each question 0.5 points). What is independent variable (IV)? a. What is dependent variable (DV)? c. Is the IV categorical or continuous? d. Is the DV categorical or continuous? e. What is the level of measurement for IV? f. What is the level of measurement for DV? b.

Explanation / Answer

1. a) Advertisement length is an independent variable.

b) Brand recall is dependent variable, depending on advertisement length.

c) IV is continuous variable.

d) DV is categorical variable.

c) Level of measurement for IV is interval.

d) Level of measurement for DV is nominal.

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