D Do Homework . Maria Serra M (no sutiect) . mariaserra0331x Week 4 Assign ent r
ID: 3039791 • Letter: D
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D Do Homework . Maria Serra M (no sutiect) . mariaserra0331x Week 4 Assign ent r, G c egg Study x mb.edu/courses/19591/assignments/265586 Due Friday by 11:59pm Points 10 Submitting a text entry box or a file upload File Types doc, docx, and rtf Available until Feb 2 at 11:59pm TV Buying: You need to spend $300,000 on the Travel Channel The Cost Per Rating Point (CPP) is $9,972 The average TV rating for most cable networks is 0.5. Therefore the average rating for a spot is 0.5. 1. How many rating points can you purchase? (HINT: You know your budget and you know the cost for each rating point. Using these, you can figure out how many total rating points you can purchase) 2. How many commercials will you get? (HINT: From above, you know how many rating points you can purchase and you also know how many rating point each commercial is. Using these, you can figure out how many total rating points you can get. Be careful on your math! Really think about this one.) 3. If you want to purchase the following schedule, how much will it cost you? ° One spot per evening for one week (Monday through Sunday-show your work. (HINT: Think about how many total spots you are purchasing, then figure out how many rating points you are purchasing and finally what is the cost of these rating points?) NOTE: Show your work for each answer This might seem like a challenging question. Just think of it from a logic standpoint. There aren't any formulas that you need to know. Just think of it as a logical problem rather than a math problem. I suggest starting this early so that you can use the open forum if you get stuck and have questions. Week 4 Assignment #1 Pts 2.0 pts 2.0 pts Criteria Ratings Correctly calculates number of rating points Correctly calculates the number of commercialsExplanation / Answer
Total Budget (TB) = $300,000
CPP = $9,972
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Maximum Rating points that can be bought = TB/CPP (round to integer less than actual result) = 30 [ANSWER 1]
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Average rating for a spot = 0.5
Total commercials we can get = No of Rating points available / average rating for a spot = 30/0.5 = 60 commercials [ANSWER 2]
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Cost of 1 spot = 0.5 rating points, which is 0.5*(9972) dollars = $4,986
Cost of 1 spot for 7 days = Cost of 7 spots = 7*(cost of 1 spot) = 7*4986 = $34,902 [ANSWER 3]
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