Your communication team is establishing process indicators for a new website tha

Question

Your communication team is establishing process indicators for a new website that focuses on increasing awareness of a vaccine-preventable childhood disease among parents and health care providers. The website includes sections for health care providers and parents (in English and Spanish); a time line on the history of the disease; a section that highlights testimonials of parents whose children suffered or died from the disease; a contact e-mail to submit case studies, testimonials, questions, or suggestions for professionals and parents; a media section with recent news, facts, and statistics on the disease; a list of available speakers or experts to address media questions; links to social media sites that are part of this national communication intervention; and a resources section with links to other organizations that work in this disease area and relevant publications. Identify examples of process indicators that could be established to evaluate the success of this website and discuss which methods you would use to monitor them.

Explanation / Answer

There are multiple process indicators that could be established to evaluate the success of this website:

We can put the checks at Healthcare provider level and at Parents level.

1) Healthcare Provider level (HPL): Feedback ratings which shows the usefulness of existing content to the target healthcare provider member.

2) HPL: What (if any) addition or modification that we can make to address the issues better.

3) HPL: Conversion rate which indicates how many users have visited the website vis-a-vis how many have shown the interest to contact experts or to gain further knowledge about the disease.

4) Parent Level (PL): How many parents have actually visited the website?

5) PL: Did the parents find the information suitable as per the issue they have or would they were unable to find the specific issue relating to their child.

6) PL: Would they be interested in contacting further or in case they would like to gain greater understanding about a particular issue.

7) Overall: A rating indicator which show if they would be recommend this website to other people in their network.

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