A research study on cable TV viewers who purchase items from one ofthe home shop

Question

A research study on cable TV viewers who purchase items from one ofthe home shopping channels was conducted. The 1600 sample viewersdescribed their motivation for watching cable TV shopping networksby giving their level of agreement on a 5 point scale (1= stronglydisagree, 5= strongly agree) with the statement "I have nothingelse to do". The researcher wanted to compare the mean responses ofviewers who watch the shopping network at noon with those viewerswho do not watch at noon.
a. Give the null and alternative hypotheses for determining whetherthe mean response of noontime watchers differs from the meanresponse of non noontime responses.
b. The researcher found the p-value for the test, part a, to be.02. Interpret the result assuming = .05.
c. Interpret the result, part b, assuming = .01.
d. The sample means of noontime watchers and nonwatchers were foundto be 3.3 and 3.4, respectively. Comment on the practicalsignificance of this result.

Explanation / Answer

(b) Given =0.05, Since p-value is 0.02 < 0.05/2 = 0.025, we reject Ho. So we cannot conclude that 1=2

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.