True or False Module 4 13. Cluster analysis is a multivariate interdependence te

Question

True or False Module 4 13. Cluster analysis is a multivariate interdependence technique whose primary objective is to classify objects into relatively heterogeneous groups based on the set of variable considered 14. The purpose of factor analysis is to simplify the data, but there is no distinction between dependent and independent variables 15. By examining the characteristics associated with each of the clusters management can decide which clusters to target and how to reach them 16. Discriminant analysis tries to estimate the product attribute importance weights

Explanation / Answer

Solution:

13. Cluster analysis is a multivariate interdependence technique whose primary objective is to classify objects into relatively heterogeneous groups based on the set of variable considered.
-True
14. The purpose of factor analysis is to simplify the data, but there is no distinction between dependent and independent variables.
-False
15. By examining the characteristics associated with each of the clusters management can decide which clusters to target and how to reach them.
-False
16. Discriminant analysis tries to estimate the product attribute importance weights.
-False

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