3.00 points The Coca-Cola Company introduced New Coke in 1985. Within three mont

Question

3.00 points The Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of Coke as Coca-Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-Cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi The Coca-Cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data: 10 86 4 114 64 64 48 10 39 146 53 143 98 Coke Classic New Coke 46 133 123 41 152 35 62 217 122 27 82 110 36 52 43 62 130 71 Two-way ANOVA: Cans versus Drink, Building DF 5.68 8.28 012 8,1474 4,073.70 53.434.8 5,937.20 12,914.6 74,496.8 Building95 18 717.48 Total 29 Descriptive Statistics: Cans Coke Classic New Coke 101.7 63.6 71.1

Explanation / Answer

a)

Test statistics = 5.68

p-value = 0.012

a-2)

since p-value < 0.05

we freject the null hypothesis

b)

Xbar n 101.7 10 68.5 10 71.1 10 MSE 717.48 df 18 t-critical 2.100922 q-critical 3.61

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