Proctor and Gamble has been running a television advertisement for its Crest-bra

Question

Proctor and Gamble has been running a television advertisement for its Crest-brand toothpaste products. When a survey was conducted, 0.50 of the individuals surveyed had purchased a Crest product, 0.10 of the individuals surveyed had recalled seeing the advertisement, and 0.10 of the individuals surveyed had purchased a Crest product and recalled seeing the advertisement. What proportion of the individuals surveyed who recalled seeing the advertisement had purchased a Crest product? QUESTION 5 0.90 0.75 O Zero. 0.20 1.0 0.50

Explanation / Answer

P(Purchased a Crest product | Recalled)

= P(Purchased a Crest product and Recalled) / P(Recalled)

= 0.10/0.10

= 1.0

Option E is correct.

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