You are a consutant to the marketing department of a business preparing to launc

Question

You are a consutant to the marketing department of a business preparing to launch an ad campaign for a new product The company can affiord to run ads during one TV show and has decided not to sponsor a show with sexial content. You creale a confidence interval, shown below, for the difference in mean number of brand names remembered between the groups watching violent shows and those watching neutral shows. Complete parts (a) and (b) below Two sample t 95% C for Ami (-1554,-0622) (a) At the meeting of the marketing stall, you have to explain what this output means. What will you say? OA. We are95%confident that the mean number of brand names remembered by vowers of shows with neutral content will be between 16and 0 6 lower than the mean number of brand names remembered by viewers of shows with violent content we are 95% confident tat te mean number of brand names remembered by viewers of shows that cortan senual oortert is between 16 and 0.6 be between 1.6 and 0 6 0 6 lower than the mean number of brand names remembered by viewers of shows with neutral content ??. we are 95% confident that the mean number of brand names remembered by viewers of shows with volent cortert and neutral content wil OD. Weare 95% co ident that the mean nur ber of brand names rement ered byw wers o stows weh voint ort ntwl be beh en 16and (b) What advice would you give the company about the upcoming ad compaign? O A If they want viewers to remember their brand names, they should consider advericing on shows with sexual content instead of shows with O B. if they want viewers to remember ther brand names, they should consider advertising on shows with neutral content, as O C. If they want viewers to remember their brand names, they should consider advertising on shows with violent crime, as opposed to shows O D. If they want viewers to remember their brand names, they should consider a different method of advertising neutral content and shows with violent crime with violent ?ie with neutral content Click to select your answer /3/2018 164 Delete

Explanation / Answer

a)

here option D is corect ; as above conmfidence interval is about difference between voilent and neutral content

b)

option b is correct

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