Data Scales Measurement QUESTION 1 What is your overall opinion about the Goggle
ID: 2908123 • Letter: D
Question
Data Scales Measurement
QUESTION 1
What is your overall opinion about the Goggle Pixel smartphone?
Very
Favorable
Somewhat
Favorable
Neither Favorable or
Unfavorable
Somewhat
Favorable
Very
Favorable
1
2
3
4
5
Nominal
Ordinal
Interval
Ratio
QUESTION 2
Do you plan to purchase a new smartphone within the next two years?
Yes (1)
No (2)
Nominal
Ordinal
Interval
Ratio
QUESTION 3
How much are you willing to pay for a new smartphone?
$_________
Nominal
Ordinal
Interval
Ratio
QUESTION 4
How much are you willing to pay for a new smartphone?
______ Under $250
______ $250 - $600
______ More than $600
Nominal
Ordinal
Interval
Ratio
QUESTION 5
If you were buying a smartphone today, which brand would be your first choice? Your second choice? Third choice? (Circle number below).
First Choice
Second Choice
Third Choice
Samsung
1
2
3
1
2
3
Apple
1
2
3
HTC
1
2
3
LG
1
2
3
Microsoft
1
2
3
Nominal
Ordinal
Interval
Ratio
Very
Favorable
Somewhat
Favorable
Neither Favorable or
Unfavorable
Somewhat
Favorable
Very
Favorable
1
2
3
4
5
Nominal
Ordinal
Interval
Ratio
Explanation / Answer
QUESTION 1
What is your overall opinion about the Goggle Pixel smartphone?
Answer: Ordinal, because it shows the scale
QUESTION 2
Do you plan to purchase a new smartphone within the next two years?
Answer: Nominal, because categorical variable and it is mutually exclusive
QUESTION 3
How much are you willing to pay for a new smartphone?
Answer: Ratio, because the variable amount havs absolute zero point
QUESTION 4
How much are you willing to pay for a new smartphone?
______ Under $250
______ $250 - $600
______ More than $600
Answer: Ordinal, set of categories ordered from minimum to maximum amount
QUESTION 5
If you were buying a smartphone today, which brand would be your first choice? Your second choice? Third choice? (Circle number below).
Answer: Ordinal
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