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Data Scales Measurement QUESTION 1 What is your overall opinion about the Goggle

ID: 2908123 • Letter: D

Question

Data Scales Measurement

QUESTION 1

What is your overall opinion about the Goggle Pixel smartphone?

Very
Favorable

Somewhat
Favorable

Neither Favorable or
Unfavorable

Somewhat
Favorable

Very
Favorable

1

2

3

4

5

Nominal

Ordinal

Interval

Ratio

QUESTION 2

Do you plan to purchase a new smartphone within the next two years?

Yes (1)

No (2)

Nominal

Ordinal

Interval

Ratio

QUESTION 3

How much are you willing to pay for a new smartphone?

$_________

Nominal

Ordinal

Interval

Ratio

QUESTION 4

How much are you willing to pay for a new smartphone?

______ Under $250

______ $250 - $600

______ More than $600

Nominal

Ordinal

Interval

Ratio

QUESTION 5

If you were buying a smartphone today, which brand would be your first choice? Your second choice? Third choice? (Circle number below).

First Choice

Second Choice

Third Choice

Samsung

1

2

3

Google

1

2

3

Apple

1

2

3

HTC

1

2

3

LG

1

2

3

Microsoft

1

2

3

Nominal

Ordinal

Interval

Ratio

Very
Favorable

Somewhat
Favorable

Neither Favorable or
Unfavorable

Somewhat
Favorable

Very
Favorable

1

2

3

4

5

Nominal

Ordinal

Interval

Ratio

Explanation / Answer

QUESTION 1

What is your overall opinion about the Goggle Pixel smartphone?

Answer: Ordinal, because it shows the scale

QUESTION 2

Do you plan to purchase a new smartphone within the next two years?

Answer: Nominal, because categorical variable and it is mutually exclusive

QUESTION 3

How much are you willing to pay for a new smartphone?

Answer: Ratio, because the variable amount havs absolute zero point

QUESTION 4

How much are you willing to pay for a new smartphone?

______ Under $250

______ $250 - $600

______ More than $600

Answer: Ordinal, set of categories ordered from minimum to maximum amount

QUESTION 5

If you were buying a smartphone today, which brand would be your first choice? Your second choice? Third choice? (Circle number below).

Answer: Ordinal