Please answer the following question based on Mondelez International case from C

Question

Please answer the following question based on Mondelez International case from Crafting and executing strategy the quest for competitive advantage 21st edition

1) Draw up a strategic plan of this industry and include all major players.
2) What are the key success factor in this industry?
3) Which of the five generic strategies best describes the organization's strategy? Why?
4) What is the financial condition in this industry and where it will go in future?

The case is following:

delez International: Has rporate Restructuring Produced s areholder Value? a con John E. Gamble A&M; University-Corpus Christi ondelez International was among the world's the company's upper management a hery Dairy Milk. Trident, Nabisco, and Oreo. The ket performance was a corporate stranegy that with $7 billion including Cadbury. LU, Milka, Cad- makers 2007, but board believed the underlying cause of attributed to the economic slowdown that bep company's brand portfolio in 2016 included another mot safficiently focused on growth. 44 well-known brands such as Triscuit, Toblerone. heat Thins. Ritz, Philadelphia, Nilla, BelVita, turing in 2012 1o create a high-growth global sr The company implemented a corporate re Chips Ahoy, and Tang. Even though some of its business and a high-margin North American gn bands had histories dating beyond 100 years. the business. The new s company had come into existence only in 2012 include all of Kraft Foods's business units and hs aiter a corporate restructuring raft Foods in Europe and developing markets. plus its Kraft Foods Inc. was the world's second-largest snacks business and would be named Mondelz I processed foods company in 2012 with annual rev national. Mondelez (pronounced mohn-dah-lL enues of more than $54 billion in 2011. The com was a newly coined word thal drew on "mundus pany's global lineup of brands included Maxwell Latin root for the word world, and "delez." which House, Oreo. Cadbury. Chips Ahoy. Honey Maid. meant toexpeess "delicious." The creators of the r Dentyne, Velveeta, Cheez Whiz, Oscar Mayer, and added "International" to capture the global nas Kraft. In all, the company had 12 brands with annual the business. The remainder of the company's I revenues exceeding SI billion each and approxi Foods North American business unit would be mately 80 brands that generated annual revenues of known as Kraft Foods Group upon completis By 2016, Mondelez International had suc more than $100 million each. The majority of Kraft the spinof Foods's brands held number one market shares in r product categories. which created strong busi-fully achieved its internationalization goals, wit ing markets tess units in North America, Europe, and develop percent of its revenues generated outside the U States in 2015. But the United States remaine their Even though Kraft Foods's business units company's largest market, making up 17 percen percent, and 21 percent of its sales in 2013 cessed foods industry in North America and parts and 2015, respectively. No other country accou However, the overall effectiveness of the produced strong profits, slow growth in the pro- trading range of the company's shares in 2011 porate restructuring was questionable witlh the relatively unchanged from that in 2007 when pany's stock performance largety tracking the ecame an independent company after a spino 500 and its revenues in decline. The compa rope had restricted the company's ability for 1O percent of Mondelez's sales er increases in shareholder value. In tnct the Altr ue lackluster growth in its share price coulkd he E na of tlia Group (formerly Philip Morris). Some , 939907. 831-206-8467 cell na. 912 W. Paramount Drive. 226-2539

Explanation / Answer

It is necessary to conduct a thorough industry analysis to address the market segment & also changing customer needs. The following are the various things to be considered namely the current market leaders & their brand strategy, if the market is in bell curve or saturated, profit margins etc.

Developing a manufacturing plan requires a deep analysis of physical facility, materials, equipment, personnel, storage, logistics & other processes in manufacturing. This will ensure to meet the sales goals. It also helps to identify the areas of improvement to ensure efficiency.

This relates to planning for the future like how the food processing facility will be in the future. This can help the companies to make good decisions on their capital. They can also conduct feasibility studies to optimize their assets, maximize the income & increase the productivity of existing assets.

The following can be the key success factors:

In order to ensure success in the food industry the following factors are considered to be important. This can include service, facilities, quality of the food product / service, sales incentive program developed by the company with a view to increase the sales. These factors can be used by the managers to study the market as well as changing consumer behavior.

Mondelez international is a company that holds a leading position in chocolate, candy, biscuits, and beverages & is the second largest manufacturer in gums & coffee. The three appropriate strategies for mondelez are cost leadership, differentiation & preemptive strategy. Recently it has started to focus on media & redesigning strategy to ensure that a link is developed between digital & traditional marketing channels. All these indicate that the company is mainly focusing on differentiation strategy as it wants to have a strong brand portfolio & optimize the portfolio.

Considering the financial statements & the information in the case there has been revenue growth in the business. But there are some places where the financial results are not satisfactory. But from the CEO’s message, it is indicative that the company has good confidence, operational efficiency, brand power which will help the company to have a better future by improving its revenues & profits gradually.

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