What is the most important reason why industry sales level off in the market mat

Question

What is the most important reason why industry sales level off in the market maturity stage of the product life cycle?

Gerhard Company has seen most of its competitors drop out of its product market due to declining sales and profits. However Gerhard still has much demand for its products from a small group of loyal customers. In which stage of the product life cycle is this product market?

The length of a product's life cycle:

Regarding product life cycles, a good marketing manager knows that:

Generating "socially responsible" new product ideas:

What is the most important reason why industry sales level off in the market maturity stage of the product life cycle?

Explanation / Answer

1. Option C. pool of potential users is exhausted.

2. Option B. sales decline.

3. Option A. varies widely across products

4. Option B. entirely different target markets may be involved at different stages of the product life cycle

5. Option B. is promoted by consumer groups

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