What is the significance of the observing method in marketing research? It uses
ID: 2809762 • Letter: W
Question
What is the significance of the observing method in marketing research?
It uses personal interviews only.
It requires customers to change their normal shopping behavior.
It is used to gather data without influencing the subject's behavior by the process.
It is not suitable for obtaining primary data.
It has no focus on any well-defined problems.
The scientific method in marketing research
forces an orderly research process.
is an informal approach to define problems.
is not a valid decision-making approach.
is based on hunches rather than evidence.
makes guesses about what will happen in the future.
Explanation / Answer
What is the significance of the observing method in marketing research?
The correct answer is option C. It is used to gather data without influencing the subject's behavior by the process.
The buying behavior should not get influenced by the marketing research.
The scientific method in marketing research
The correct answer is option A. Forces an orderly research process.
After the collection of primary data, the data should be sorted and then analyzed by using statistics or other methods. Thus is it an orderly research process.
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