27. Apple now operates over 400 Apple Retail Stores around the world such as the

Question

27. Apple now operates over 400 Apple Retail Stores around the world such as the iPhone and iPad. Apple uses A. dual distribution. to sell its innovative products B. backward integration. C. forward integration. D. horizontal integration. E. strategic channel alliances. 28. Franchising refers to A. a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty a parent company and an individual or firm that allows the operate a certain type of business under an established name and according to specific rules. C purchasing the name, branding, and raw materials from one organization and transferring it to another. D. a practice whereby one firm's marketing channel is used to sell another firm's product E. selling an idea to a larger company and letting it do all the manufacturing distribution, and marketing. 29.The promotional mix can be used to: (1) inform prospective buyers about the benefits of the prod (2) persuade them to try it, and (3)_ A. explain a product's new usage patterns B. inform customers of any product defects C. remind them later about the benefits they enjoyed by using the product D. inform customers of pricing changes E. draw customers away from competitors' products 30. When you redeem a 50-cents-off coupon for Crest toothpaste at your local supermarket you are b influenced primarily by A. advertising B. sales promotion C. public relations D. publicity E personal selling 31. The local radio station broadcast a story about the dry-cleaners that requested coat donations. Th would clean the coats and deliver them to people in need. The various addresses of the dry-cleaner ch were also broadcast so that donations could be dropped off. Since this featured business did not pay f this exposure, it is benefiting from A. publicity B. advertising C. direct marketing D. personal selling E. a public service announcement

Explanation / Answer

27.

Apple now operates over 400 apple retail stores around the world to sell its innovative products such as the IPhone and IPad. Apple uses forward integration.

Option (C) is correct answer.

28.

Franchising refers to a contractual agreement between a parent company and an individual or firm the allows the latter to operate a certain type of business under an established name and according to specific rule.

Option (B) is correct answer.

29.

The promotional mix can be used to:

1. inform prospective buyers about the benefit of the product

2. Persuade them to try it

3. Explain a product’s new usage pattern.

Option (A) is correct answer.

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