7. Rolex, a company that takes pride in emphasizing that it makes one of the mos

Question

7. Rolex, a company that takes pride in emphasizing that it makes one of the most expensive watch you can buy, would probably use which competition-oriented pricing approach? A. customary pricing B. above-market pricing C. loss-leader pricing D. at-market pricing E. penetration pricing 18. A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Tupperware representative who came to her home, showed her not only catalogs but actual products answered all her questions, and had all the customer's gifts sorted and delivered. This is an example c A. interface marketing B. flex-marketing C. direct selling D. interactive selling E. responsive selling 19. The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online, is referred to as A. direct marketing B. indirect marketing C. intensive marketing D. multichannel marketing E. electronic marketing 20. Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also arket other products to large retail chains such as Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States. What method of distribution best describes the method used by pharmaceutical companies in this example? A. dual distribution B. vertical distribution C. horizontal distribution D. direct distribution E. exclusive distribution 21. The three major types of vertical marketing systems are corporate, contractual, and A. integrated 4

Explanation / Answer

17. B. Above market pricing

18. C Direct Selling

19 D multi channel marketting

20. A Dual Distribution

21. Administered

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