Hypothetical situation: You are part of Tesla’s top management team (TMT). The T
ID: 2787065 • Letter: H
Question
Hypothetical situation: You are part of Tesla’s top management team (TMT). The TMT has agreed, in consultation with the Board of Directors, that Tesla has an important role to play in helping realize a global vision where every man, woman, and child in the World is empowered by their products to lead a healthy and productive life. You and Elon Musk’s other top advisors have been asked to develop strategic alternatives for expanding Tesla’s involvement in this quest and have been asked to submit a brief for review. In this brief you will:
Propose three strategic alternatives that are in-line with this mission statement that are based in the business level, corporate level, or international level strategies and the forms they may take.
Explanation / Answer
The strategies of the company can be:
a) To build a product that is high-end in nature. In other words, create a product that will possess high technology and high-end features. These will be bought by the affluent customers.
b) Use the revenue generated from the sales of this high-end product and introduce another product that is comparatively affordable for customers. This product should not only be for the affluent buyers but also for the higher-middle class.
c) The revenue generated from the above products should be used to introduce a product that can be bought by the common man. Only then will the global vision of the company be realized.
d) On an international level, the products can be designed such that they are specific to the country’s requirements, culture and heritage.
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