For this discussion, respond to the following: What is the impact of subcultural

Question

For this discussion, respond to the following: What is the impact of subcultural elements such as income, social class, religion, ethnicity, gender, and age on consumer buying? How do these affect consumer shopping behavior? What subcultural elements best influence online versus mall shopping preferences? How can marketers lure mall shoppers to online, given a subcultural preference to mall shopping? How can marketers use social media to affect the purchase decisions of consumers in a variety of subcultures?

Explanation / Answer

consumers alwas attracts and interested to hold the products which are promoted by their favorite people. Tt is one of the way of attracting customers and retaining them for a longer periods. they generally carries their oepnions and priorities while they are going for buying and they never follows a particular and single model of buying behavior.

Cultural elements play a key role in consumer shopping.

the external factors like economic environment will show much impact on the buying pattern of the consumers, the remaining aspects, he will give less preference. in general people have a clear mindset and they decides what they ought to buy before reach the place of shop.

the strategies which are focused on the customers and their needs, the only survives for a longer periods with lesser problems. othewise it is difficult to them to survive for loger periods. divided the total market into small submarkets, and try to accomplish the requirements of the customers; this is the only strategy.

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